«Donordigital has helped us develop a sophisticated and successful program to integrate e-mail with our direct mail and telemarketing. We've done this for our renewals, appeals and our monthly giving programs.»
Ann Crowley, Membership Director
Human Rights Campaign
Press Releases
Mal Warwick Associates Announces
Acquisition of Donordigital
Berkeley, CA, and Washington, DC — July 17, 2008 — Mal Warwick Associates announced today that it intends to acquire Donordigital, a leading full-service online fundraising, advocacy, and advertising company. As part of the Mal Warwick Associates family of companies, Donordigital will continue to operate independently, providing online strategy, creative, and analysis to its clients, while bringing integrated online services to Mal Warwick Associates clients.
"With this acquisition, we have stronger integrated multi-channel services for our direct marketing clients, and additional strategic and analytical expertise for our online clients drawn from nearly 30 years of direct marketing work," said Dan Doyle, President & CEO of Mal Warwick Associates.
"We are thrilled that Donordigital will be re-joining our family," said Mal Warwick, founder and chairman of Mal Warwick Associates. "Donordigital began as a unit of Mal Warwick Associates, and our newly combined services are unparalleled in the industry."
"This is a fantastic homecoming for Donordigital and me personally," said Nick Allen, founder of Donordigital, who will become Chief Strategy Officer of the new Donordigital. "Multi-channel donors have the highest lifetime value of all donor types, and with comprehensive online and direct mail services under one roof - we can finally enable clients to develop real integrated fundraising, not just pay lip service to it."
As Chief Strategy Officer, Nick Allen will continue to lead client strategy and business development for Donordigital, including the development of new media strategies for mobile marketing and web 2.0 fundraising. Dan Doyle will become President and CEO of both companies, and Mwosi Swenson, Vice President at Mal Warwick Associates, will assume additional responsibilities as Vice President of Donordigital. Michael Stein, Mal Warwick Associates' Senior Online Strategist, will work closely with the Donordigital team and its clients to create effective online programs.
Donordigital will continue independent online fundraising work with its current and new clients, and will also work on integrated programs as needed. Donordigital clients include Amnesty International USA, the Humane Society of the United States, CARE, AmeriCares, and GlobalGiving. For more information about Donordigital, visit www.donordigital.com.
Mal Warwick Associates is a full-service direct marketing fundraising agency with nearly 30 years of experience helping nonprofit organizations and progressive political candidates and causes. Its clients include the Union of Concerned Scientists, International Campaign for Tibet, Ocean Conservancy, National Park Foundation, Feingold Senate Committee, and Rails-to-Trails Conservancy. For more information about Mal Warwick Associates, visit www.malwarwick.com.
Media Contact:
Dan Doyle
President and CEO
510-843-8888
dan.doyle@malwarwick.com