«Donordigital has helped us develop a sophisticated and successful program to integrate e-mail with our direct mail and telemarketing. We've done this for our renewals, appeals and our monthly giving programs.»
Ann Crowley, Membership Director
Human Rights Campaign
Viral list-building campaigns
We have helped clients build large lists - up to 1 million opt-in names - using a wide range of techniques, including online petitions, viral marketing campaigns, banner and keyword advertising, co-registration and other pay-per-name systems, database appending, and other tools. We helped Human Rights Campaign, the leading gay and lesbian advocacy group, build a list of more than 600,000 using a viral petition, the MillionForMarriage.org site, and other tools. A recent campaign for Amnesty International USA added 45,000 names to Amnesty's list. The Petition for Poultry campaign added 55,000 names for the Humane Society of the United States's list.