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New research: Donation page optimization boosts Amnesty fundraising
While email and web copy may persuade people to "click to donate now," very few who land on the donation page actually complete the donation transaction.
In partnership with Donordigital, Amnesty International USA embarked on a project aimed at improving donation landing page conversions before the all-important end-of-year fundraising season in order to increase total dollars raised.
Download the full report here to learn more about how:
- Bigger donate buttons helped convert more donors
- Vividly colored donation buttons had varying levels of impact on donation page conversion
- Removing unnecessary fields from personal information forms significantly increased conversion
- Polite header copy yielded better conversion than a more forceful call-to-action
- Donation page testing can help improve YOUR organization's online revenue!
Download the first Online Benchmarking report:
Donordigital and Target Analysis Group produced the first online benchmarking study in the long-running donorCentrics™ program. Download the summary report here and learn more about how:
- Online donors are much younger and have higher incomes than direct mail donors
- Online donors tend to join at higher giving levels and to have higher lifetime giving
- Online donors' higher giving levels may mask issues with cultivation and renewal
Donordigital clients include Amnesty International USA, the Humane Society of the United States, CARE, American Jewish World Service, AmeriCares, the UN High Commissioner on Refugees (UNHCR), the SEVA Foundation, the World Society for the Protection of Animals (WSPA), Farm Aid, and the Washington Education Association.