Featured

New research: Applying best practices to paid search fundraising

Search engine marketing through Google, Yahoo, and other search engines can generate positive rates of return for many organizations, even if they can’t get a Google Grant providing $10,000 a month worth of keywords.

In developing a paid search campaign for American Jewish World Service for the 2008 year-end giving season, Donordigital worked to improve a less-than successful 2006 campaign to convert more visitors into donors and take advantage of both “brand” and issue keywords. The resulting campaign generated an ROI of 4:1!

Find out how we did it — download our brand new case study, Applying Best Practices to Paid Search Fundraising: American Jewish World Service Case Study

New research: optimizing donation pages — a bright spot in a tough economy

Your e-mail and web copy may persuade people to "click to donate now." But often only 20% — sometimes as few as 10% — of the people who land on a donation page actually complete the transaction.

If you could double your donation page "conversion rate," it would double your fundraising revenue from existing traffic! (Assuming average gift size is unchanged.) Indeed, landing page testing and optimization may be the closest thing non-profits have to a magic bullet in 2009 — and it's one of the surest ways we've found to help our clients raise more money in a tough economy.

Download our brand new report, Landing on Gold: Optimizing your donation landing pages to increase giving: a bright spot in a tough economy and find out what's working.

Download our presentation on landing page testing at the NTEN Conference on April 27, 2009.

Did you miss our first testing whitepaper released in May 2008? Download it here.