Donordigital: Group photo

Chief Strategy Officer

Nick Allen

VP of Client Services

Mwosi Swenson

Advertising Staff

Gentry Lin
Dan Schulman

Production Staff

Adam Lord
Nick Reid

Testing & Usability

Dawn Stoner

«Donordigital persuaded us to run our first multi-message advocacy and fundraising campaign - about Darfur - and it added 5,902 names to our e-mail list and raised over $77,000.»
Phyllis Teicher Goldman, VP for Development
American Jewish World Service

company

Our staff

From our San Francisco office, we serve clients across the country. Most clients are assigned an account team that includes a member of senior management, a senior account executive, and an account executive. Other staff, including our production/design department and our marketing/advertising department work with you as needed.

Nick Allen, chief strategy officer

Nick Allen

Nick Allen is founder and CEO of Donordigital.

Nick was co-editor of the first book on online fundraising, Fundraising on the Internet (first edition, 1996; second edition, 2001, Jossey-Bass) and leads workshops for the Direct Marketing Association (DMA), the Association of Fundraising Professionals, and the International Fundraising Conference in the Netherlands.

Nick has 25 years of experience in building nonprofit organizations, raising money, organizing, and media and public relations. He founded Donordigital when he was director of creative and consulting services at Mal Warwick & Associates, the direct mail firm. He has worked as executive director (and founder) of Neighbor to Neighbor, and Washington director of the Fenton Communications public interest PR firm. In the early 1990s, he spent three years based in Prague, training environmental activists across Central and Eastern Europe.

Nick is the father of Alexandra and Jacob.

Contact: nick@donordigital.com, (510) 473-0366.

Mwosi Swenson, vice president of client services

Mwosi Swenson

Mwosi has worked in direct response fundraising for the past 15 years. She began her career at Mal Warwick Associates, where she managed the direct mail and telemarketing programs for some of the nation’s most respected environmental, advocacy and political organizations including the Union of Concerned Scientists, PETA and Ocean Conservancy, to name a few. Mwosi’s work in building long-lasting relationships with individual donors through effective direct marketing techniques and precise list segmentation has motivated hundreds of thousands of people to give millions of dollars to worthy causes nationally and around the world.

As the managing director for the firm, Mwosi oversees all of the work with our clients. She provides strategic guidance on integrating fundraising efforts across direct mail, online, and telemarketing channels.

Emily Campbell, senior account executive

Emily Campbell

Emily joined Donordigital after spending eight years organizing and fundraising for progressive candidates and issues. In addition to her work on almost two dozen federal, state and local campaigns in 13 states, she has also worked for the Democratic National Committee, the Democratic Congressional Campaign Committee, the Alliance for Justice and for a government relations firm helping non-profits organize their grassroots members to effectively lobby Members of Congress. At Donordigital, she has managed accounts for NARAL Pro-Choice America, American Jewish World Service, AmeriCares, Farm Aid, the UN Refugee Agency and CARE.


Vera Devera, account executive

Vera Devera

Before joining Donordigital, Vera wrote grants, primarily for the advancement of urban youth development and outdoor education, as the Assistant Manager of Donor Services for the YMCA of the East Bay, an Association serving 32,000 members across Alameda and Contra Costa Counties. Vera gained client management experience as an account executive at Anthem Worldwide, a strategic design agency, working on branding projects with clients such as Microsoft, LifeScan, Peet's Coffee & Tea, Safeway, Sports Authority and Seagate. A lifelong volunteer with groups such as the American Cancer Society and Future Women Leaders, Vera began her career in fundraising at San Francisco Opera, where she was Membership Manager and Development Operations Associate, recruiting, retaining and renewing a membership of 10,000 through direct mail, telefundraising and database management.

Vera graduated with a degree in Psychology from University of California at Davis and a Master's in Integrated Marketing Communications from Golden Gate University. At Donordigital, Vera works with CARE and NAACP.


Gentry Lin, advertising manager

Gentry Lin

Gentry works on mobile and advertising for clients such as The Humane Society of the United States and NARAL Pro-Choice America. After getting a degree in journalism at New York University, she worked for 5 years in Manhattan in publishing and in public relations for Gap, Inc. Tired of the rat race, she decided to return to the blissful idyll that is San Francisco, and worked for a small high-tech company before joining Donordigital.


Adam Lord, web designer

Adam Lord

Adam came to Donordigital from the political world, after managing the Web site of the 2008 Democratic National Convention and working on the internet side of various campaigns. He's been working for nonprofits and progressive causes since he began making Web sites. He spends his time at Donordigital designing e-mails, sites, mini-sites, widgets, and whatever other projects he can get his hands on. He likes tight deadlines, design that works, and online experiences that are clean, simple, and intuitive.


Fran Navarro, account executive

Fran Navarro

A California native, Fran received her Master's in Social Work with a focus in social development from San Francisco State University after graduating with a degree in Community Studies from UC Santa Cruz. She came to Donordigital after five years as a program specialist at the Family Violence Prevention Fund, where she organized to improve the health care response to intimate partner violence at the national level. At Donordigital, Fran works with the United Nations Foundation.

Patton Price, senior account executive

Patton Price

Patton joined Donordigital after six years of campaign management and political consulting for Democratic candidates, progressive advocacy groups and labor unions. He has a background in field, communications, fundraising and strategy, with clients ranging from state and local candidates to national organizations like the DNC, MoveOn.org and SEIU. Most recently, Patton served as Senior Strategist at Compass Media Group—a Chicago-based media consulting and crisis communications firm during a strong and successful 2008 election cycle.

Patton is a graduate of the University of Chicago with a degree in Anthropology.

Nick Reid, web developer

Nick Reid

Nick joined DonorDigital after graduating from U.C. Berkeley with a degree in Art Practice and an obsession with "New Media". He spends his time developing and constructing websites, widgets, email messages, and newsletters. Always ready to learn something new, Nick works hard to use the latest web-related technologies to build custom solutions for our clients.


Dan Schulman, s.e.m. manager

Dan Schulman

Daniel works with Donordigital clients to increase website traffic and online donations through search engine optimization and paid-search campaigns. Over the past 10 years, Daniel has worked for a number of Internet startups where he lead research and marketing engagements for some of the Internet's top websites and Fortune 500 companies, such as Intel, The Gap, the IMDb, and Lycos. Daniel is a graduate of the University of California at Berkeley, and he received his M.A. from UCLA.

Dawn Stoner, testing & usability consultant

Dawn Stoner

Dawn has worked with Donordigital clients since 2007 to increase their online revenues through the incorporation of web usability best practices and landing page testing. She has deep knowledge of web analytics, including data collection, analysis and modeling, and strong experience with multivariate and A/B testing techniques. She currently leads testing projects with National Public Radio, U.S. Fund for UNICEF, CARE and the Union of Concerned Scientists. Dawn speaks regularly about testing and optimization at industry conferences and webinars, and publishes papers highlighting what’s working and not working with our testing clients.Prior to her work with Donordigital, Dawn was a Senior Consultant at Common Knowledge and spent six years in investment banking as an equity analyst. She received her B.A. from Johns Hopkins and her M.A. from George Washington University.