«Our long-standing work with Donordigital has helped us build a huge e-mail list of supporters who take action and have donated millions of dollars online to make our work possible.»
Jennifer Donahue, Deputy Director of Development, Membership
NARAL Pro-Choice America
Like traditional direct response efforts, online success requires a solid but flexible strategy, compelling copy and creative, extensive testing, careful analysis and benchmarking, and constant experimentation.
Donordigital can help your organization use e-mail, the Web, mobile phones and other digital media for:
- Fundraising (acquisition, resolicitation, upgrades, monthly giving)
- List-building and viral marketing
- Advocacy (campaigns, petitions, mini-sites, Flash)
- Community building (personal pages for events, friend-ask-a-friend, meet-ups, mapping)
- Marketing (campaigns, zip locators, SMS and mobile marketing, blogs)
- Advertising (search keywords, banners, co-registration, third-party e-mail messaging)
For most clients, we develop the online strategy and calendar and then oversee implementation, execution, optimization, and review. While we are often engaged by the fundraising or advocacy departments, we prefer to work with all relevant staff and departments - development, advocacy, communications, program - as well as with your direct mail, telemarketing, and events consultants. Cross-departmental work helps maximize the effectiveness of online work.
Donordigital is not a technology provider; we work with the technology that our clients choose. We are experienced users of GetActive, Kintera, and Convio, as well as other proprietary and open source systems.