«Our long-standing work with Donordigital has helped us build a huge e-mail list of supporters who take action and have donated millions of dollars online to make our work possible.»
Jennifer Donahue, Deputy Director of Development, Membership
NARAL Pro-Choice America
Advocacy
At Donordigital, we realize that there are reasons for involving your supporters in online advocacy. On the one hand, when strategically designed, online advocacy campaigns can help advance your organization's mission. In 2007, we designed an online campaign to ask CARE supporters to demand that pharmaceutical company Novartis drop a lawsuit that would have dramatically reduced the availability of low-cost medicines in the developing world. Over 15,000 supporters e-mailed letters of protest — and Novartis ultimately dropped its case.
The other obvious benefit to online advocacy campaigns is list-growth. People are much more likely to forward advocacy emails to their friends, and advocacy alerts can be highly successful at delivering names from online advertising buys. We help your organization reap both of these benefits when we design and launch your advocacy campaigns.